If you would like to be a positive influence in the collaboration towards improving the use of Animals In Tourism, please connect with us. Alongside our usual objectives for collaboration, we are hoping to establish an advisory board. Interested? Please Connect with us.

The Organisations

Animals are an integral part of traveller experiences and wildlife tourism has experienced a rapid and dramatic growth in recent years. It became essential for animal protection to be added to the responsible tourism agenda and a link needed to be provided between the travel industry and animal welfare experts to help implement the industry standards for 'minimum requirements' in animal keeping and public interaction.

Global Spirit established itself as that link, making it a priority to connect with anyone and everyone who is willing to work with the industry to support positive improvements in the practices of keeping and caring for animals used in tourist activities. 

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why born free?

Through Global Spirit's 'Animal Footprint' services we are working to improve the lives of animals used in tourism excursions and activities and prevent unnecessary suffering and neglect. Animals form a major part of many holidays around the world and tour operators can be influential in encouraging positive change in certain practices and supporting tourism suppliers to implement a set of established animal welfare criteria.

We have written the first industry standard audit that accurately measures against current industry minimum requirements for captive, wild, working and marine mammals. Having a positive working relationship with Born Free and other species experts, we are are confident that we can support the travel industry in the assessment of its excursions and suppliers, provide guidance to establish robust humane standards, and help safeguard animal welfare.

The Born Free Foundation has historically engaged with the travel industry to deliver its animal welfare and compassionate conservation agenda at tourism destinations worldwide and has been able to identify mutual objectives and develop opportunities which address animal exploitation and enhance the tourism experience. 

Implementing Criteria


Animal welfare and protection are highly specialised topics and collaboration is essential to generate positive change. Regardless of any objectives outside of tourism, many Non Governmental Organisations and Academic Experts have a valuable part to play in supporting the industry in working towards improved practices. Global Spirit is able to take on the knowledge and information provided by all of its working partners whilst maintaining a neutral and impartial approach.

 Animals in Tourism Specialists